BBC Sport adopts BBC Reith font

BBC Sport has today refreshed their branding, using the new BBC Reith font.

From today, visitors to the BBC Sport website have been met with the new design. The first TV programme to feature
the new look will be Football Focus, on Saturday 12 at midday on BBC One, followed by Final Score and Match of the Day later in the evening.

The rebrand will then be rolled out across all BBC Sport output, including TV coverage of the athletics from 19 August, PDC darts from 16 September and cycling from 17 September.

The new font is called BBC Reith, and has been named after the BBC’s founder Lord Reith.