The Computer Originated World was replaced on 16 February 1991 by a new ‘Virtual globe’, designed by the Lambie-Nairn branding agency who had first made an impact with Channel 4’s original 1982 ident. The ident consisted of a figure ‘1’ inside a rotating transparent globe as a swirling smokey atmosphere revealed surrounding elements of various model globes. This ident saw the addition of the BBC’s updated corporate logo – the bold italic letters ‘B B C’ within three underlined rhomboids. The ident was “unveiled” on that week’s Going Live! – the Saturday morning magazine show on Children’s BBC at the time – by Philip Schofield and Sarah Greene. The globe had already officially debuted beforehand.
With thanks to Adam Beckwith, Ben Rigsby and Daniel Mullins for their contributions to this page.