BBC One: 1997-2002

On 4 October 1997, the globe was dramatically updated when it left the confines of the indoors to take the form of a hot-air balloon. Initially filmed over various landmarks throughout the UK; later additions saw the balloon added digitally over a wider range of landscapes. The idents featured the new name of the channel: BBC One – a naming convention in line with the rebranding of other BBC channels. Over the next two and a half years, no fewer than 59 different variations of the BBC One balloon ident were produced.

From June 2000 the URL of BBC Online – later bbc.co.uk – was included in all BBC One and BBC Two idents. Appointed in late 2000, then-controller of BBC One Lorraine Heggessy took the decision to abandon and replace the identity. This saw the balloon globe icon become the shortest-lived ident package of the colour television era – lasting only 4 and half years – and marked the end of the channel’s illustrious 39-year association with the globe symbol.

With thanks to Benriggers, Daniel Mullins, Robert Williams TVbits and TVajb for their contributions on this page.

BBC One Idents: 2000-2002

In March 2000, four new BBC One idents were added to the rotation.

BBC One: English Idents 1997-2002

A selection of idents used by BBC One, which were filmed in England.

BBC One: Irish Idents 1997-2002

A selection of idents used by BBC One, which were filmed in Ireland.

BBC One: Presentation 1997-2002

A selection of presentation used by BBC One between 1997-2002.

BBC One: Scottish Idents 1997-2002

A selection of idents used by BBC One, which were filmed in Scotland.

BBC One: Special Idents 1999-2002

A selection of Special idents use by the BBC One from 1997 until 2002.

BBC ONE: Welsh Idents 1997-2002

BBC One 1997 Idents which were filmed in Wales.