BBC Three, the successor to the similar BBC Choice, is a British television channel from the BBC broadcasting only on digital cable, terrestrial and satellite. The channel was launched on 9 February 2003, eleven months after the originally planned launch date (and the launch of BBC Four). The delay was due to debate over its proposed format – some felt it wouldn’t be sufficiently different to existing commercial channels catering to young people. The channel is described by the BBC as an outlet for ‘New drama, New talent, British comedy, top films and accessible news’. The channel is on-air from 19:00 to 04:00 each night, in order to share terrestrial digital bandwidth with the CBBC channel.
About The Idents
The channel’s idents were conceived by Stefan Marjoram at Aardman Animations and have been used since the channel was first launched. According to reports, Stuart Murphy was touring Aardman Animations looking for new programming ideas for BBC Three when he spotted the cone shaped creatures, he then took the idea back to the Lambie-Nairn agency, responsible for the BBC Three identity package.
Seriously Funny New Comedy
Tuesday Comedy at 9
Start-Up / Close Down
Text Services / Red Button
60 Seconds is a short news programme running between shows and during films on BBC Three. It lasts for 60 seconds as the name suggests, during which time the presenter condenses some of the day’s news, sport and entertainment stories into a 60 second bulletin.