BBC Two is the second television channel of the BBC. It covers a wide range of subject matter, but tending towards more ‘highbrow’ programmes than the more mainstream and popular BBC One. Like the BBC’s other domestic TV and radio channels, it is commercial-free and yet remains a comparatively well funded public service network, regularly attaining a much higher audience share than most current public service networks worldwide. It was the second British television station to be launched by the BBC (starting on 20 April 1964 based in London), and Europe’s first television channel to broadcast regularly in colour, from 1 July 1967, envisaged as a home for less mainstream and more ambitious programming. This tendency has continued to date, though most special-interest programmes of a kind previously broadcast on BBC Two (e.g. BBC Proms concerts) now tend to appear on BBC Four instead.
BBC Two was scheduled to begin at 19:20 on 20 April 1964, however a huge power failure caused programmes to be cancelled.
In 1979, BBC2 adopted the world's first computer-generated ident, with the logo being drawn live every time it was played.
On 31 March 1986, Easter Monday, the computer-generated '2' was replaced by the word 'TWO' in red, green and blue on a white background.
On 16 February 1991, the new custom '2' — and the signature colour, viridian — were unveiled on BBC Two, in idents that would successfully change public perception, and become world famous.
On 4 October 1997, a new corporate logo was introduced across the BBC, also involving the rebranding of BBC1 and BBC2 to BBC One and BBC Two.
The new look BBC Two which was introduced on 19 November 2001 kept the same figure '2' - though it was now always shown white on a yellow background, and completely computer generated.
Since 2007, the presentation package of BBC Two has never met the expectations of the channel controllers.