ITV2 is a 24 hour, free-to-air entertainment television channel in the United Kingdom owned by ITV Digital Channels Ltd, a division of ITV plc. It was launched on 7 December 1998, and is available on digital television via satellite, cable, IPTV and terrestrial (Freeview) platforms. The channel has the biggest audience of any UK multichannel, thanks to its wide availability. The channel is known for its American programming such as Gossip Girl and The Vampire Diaries, catch ups of ITV1 programming such as Coronation Street and Emmerdale, spin-off shows such as The Xtra Factor and Britain’s Got More Talent, and for original programming, with shows such as Secret Diary of a Call Girl, Celebrity Juice and The Only Way Is Essex.

ITV2: 1998-2001

ITV2 launched on 7th December 1998. While ITV2 is now a popular entertainment channel, at its launch in 1998 it was a mixed genre channel.

ITV2: 2001-2003

Presentation on ITV2 was relaunched on 19 November 2001

ITV2: 2003-2006

ITV2 received a rebrand on Monday 14 July 2003.

ITV2: 2006-2008

ITV2 updated its idents and presentation, along with ITV1, on 16 January 2006.

ITV2: 2008-2013

ITV2 refreshed its idents and presentation on 20 August 2008.

ITV2: 2013-2015

In line with the corporate rebranding of ITV, ITV2 received a new look on 14 January 2013.

ITV2: 2015-

ITV2 launched a new look on Wednesday, August 12th 2015.

S2: 1999-2001

S2 launched on 30 April 1999 and was the Scottish version of ITV2