ITV3 is an entertainment television channel in the United Kingdom that is owned by ITV Digital Channels Ltd, a division of ITV plc. The channel was launched on 1 November 2004. ITV3 is the second largest UK multi-channel, second only to ITV2.
ITV3 launched on 1 November 2004, adopting a 'stacked' logo similar to the one adopted by ITV1 - which relaunched its presentation on the same day.
ITV3 updated its idents and presentation, along with ITV1 and ITV2, on 16 January 2006.
In line with the corporate rebranding of ITV, ITV3 launched a new look in January 2013.