ITV3 is an entertainment television channel in the United Kingdom that is owned by ITV Digital Channels Ltd, a division of ITV plc. The channel was launched on 1 November 2004. ITV3 is the second largest UK multi-channel, second only to ITV2.

ITV3: 2004-2006

ITV3 launched on 1 November 2004, adopting a 'stacked' logo similar to the one adopted by ITV1 - which relaunched its presentation on the same day.

ITV3: 2006-2013

ITV3 updated its idents and presentation, along with ITV1 and ITV2, on 16 January 2006.

ITV3: 2013-

In line with the corporate rebranding of ITV, ITV3 launched a new look in January 2013.