ITVBe is a British entertainment, lifestyle and reality television channel owned by ITV Digital Channels Ltd, a division of ITV plc. The channel launched on 8 October 2014, and is wholly funded by advertising and sponsorship.

The ITVBe branding has been produced in-house by ITV Creative.

ITV Be: Idents

Idents used by ITVBe since 2014.

ITV Be: Presentation

A selection of presentation used by ITV Be.

ITV Be: Christmas 2014 -

On Saturday 6 December 2014, the channel introduced its Christmas presentation.