Carlton: 1999-2002

On 6 September 1999, Carlton owned ITV stations, introduced a new looked. While other regions were about to adopt the ‘Hearts’ generic look, Carlton refused and instead adopted a package that related back to the Hearts, but put their own distinct take on it. Lambie-Nairn was once again commissioned, and a dozen idents were produced and were used depending on the programme to go before it. This look received criticism as the Carlton brand replaced the brands used by Central and Westcountry in the Midlands and the South West.

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1999-2001

Factual Ident

Drama Ident

Sport Ident



Entertainment Ident


Entertainment Ident


Next Slides




2001-2002

ITV changed its name to ITV1 on 11 August 2001 to coincide with digital channel ITV2

Factual Generic Ident

Drama Ident




Entertainment Ident





Daytime Ident




Somber Ident




News Ident



Next Daytime Slides: 2001 – 2002


Next – Evening Slides: 2001 – 2002


Promo Endbroads
During this period Carlton just used the genice ITV brand promos, Other examples can been seen on here.


Christmas and New year

New Year ident
2001/2002