Sky Sports is the brand name for a group of sports-oriented television channels operated by the UK and Ireland’s main satellite pay-TV company, Sky plc. Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1990, sometimes playing a large role in inducing organisational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from the Football League in 1992.
Sky Sports launched on April 1st 1991, following the merger with BSB.
A new look to Sky Sports was revealed in 1993.
A second corporate look for Sky was unveiled in 1995.
A short-lived third corporate look for Sky channels was launched in 1997.
As part of a company wide rebranding programme which saw the Sky logo tweaked to make it appear friendlier, a modified Sky Sports logo and presentation package was introduced on 6 January 2010.
Sky Sports updated its idents on 1 March 2012, introducing generic live-action style idents across its four main sports channels which feature fans spectating their favourite sports.
On 10 June 2014, Sky announced that they would be launching Sky Sports 5. To co-incide with the new channel, new on-screen idents were introduced across all the Sky Sports channels.
On 18 July 2017 Sky Sports unveiled it's biggest change to its branding in its 26-year history, which see its numbered channels being replaced with specific sports channels.
Sky Sports News is a 24-hour sports news channel in the United Kingdom, Ireland and Nordic countries.
At The Races is a British television channel, originally co-founded with Channel 4, but now owned by a partnership between British Sky Broadcasting, Arena Leisure Plc and 30 (out of the 60) UK racecourses.
Sky Sports Gold, a channel dedicated to classic sport, in a similar vein to ESPN Classic, launched on 1 November 1995. However, the channel ceased broadcasting after only a year on the air.