W (previously Watch) is a general entertainment channel broadcasting in the United Kingdom and Ireland, as part of UKTV. The channel was launched on 7 October 2008 on Sky channel 109 and Virgin TV channel 124.

W: 2016-

Watch was rebranded as W on Monday 15th February 2016.

Watch: 2008-2010

Watch is a general entertainment channel, launched on 7 October 2008, and broadcasting in the UK and Ireland, as part of UKTV.

Watch: 2010-2012

Watch updated its logo, idents and presentation on 23 September 2010, after announcing a few months earlier that it intended to overhaul the image of the station.

Watch: 2012-2016

Watch launched its new idents and presentation fully on 9 March 2012.